Volvo, the official sponsor of 'The Baby Show¹' at London's Olympia from 21 to 23 October, has launched a new range of ISOFIX child seats to offer Volvo's youngest passengers safe, secure and comfortable journeys!
Volvo has always valued safety and people, as described by the company's founding principle of: "Cars are driven by people. The guiding principle behind everything we make at Volvo, therefore, is and must remain - safety."
Naturally, this unrivalled focus on safety includes protecting the little people in the car too2, so to keep them safe, Volvo has worked together with the leading child seat manufacturer, Britax, for its new Baby-Safe Plus infant seat (up to 13kg, group 0+) and FixWay child seat (9-18kg, Group 1).
Surveys have reported that 60 per cent of conventional child seats are fitted incorrectly. That's why most Volvo cars can be fitted with ISOFIX attachments - the latest and safest development in child seat technology. The ISOFIX mounting for child seats is designed to be simple to use to help prevent the seat being fitted incorrectly - and, when using ISOFIX attachments, there's no need to use the car's seatbelts at all.
To offer the ultimate peace of mind, Volvo's new ISOFIX car seats fit simply into a base unit which attaches directly to the car's ISOFIX mountings, and also includes a foot prop and rebound bar to further reduce movement in the event of a crash. They are both rear facing and can be fitted in either the rear seats or, if the car is fitted with a passenger airbag cut off switch, the front seat as well.
Naturally, they have been crash tested by the Volvo Safety Centre and conform to both Volvo and legal requirements, while semi-universal certification means the seats fit most Volvos or any car with ISOFIX attachments - which can be retro-fitted to most Volvo models.
Full details and a compatibility list for these child seats are available at: www.britax.co.uk/volvo.