The all new Volvo C70 is two cars in one - a coupé and a convertible - with room to seat four adults in comfort. It is also the first of its kind in the premium sector with a three-piece retractable steel roof which, at the press of a button, folds up or down in 30 seconds or less.
Volvo expects to double its annual sales of the new C70 to 16,000 globally, and to over 3,000 in the UK. The USA is expected to account for 50 per cent of C70 customers, with the UK and Germany the next most successful and accounting for a further 25 per cent of sales.
Volvo's designers have ensured that the all new Volvo C70 follows its latest, modern design trends of rounded front corners with shapely shoulders and rear lights, and is just as attractive and desirable whether the roof is up or down.
The design and development of the folding roof has taken place in collaboration with Pininfarina in Turin, Italy. It will still be built at the Uddevalla plant in Sweden, but in conjunction with Pininfarina - Pininfarina Sverige AB - its first joint venture and the first time Pininfarina has built a car in another country.
Although slightly shorter and lower than its predecessor, the all new Volvo C70 is longer, wider and taller than both its key (soft top) rivals, the BMW 3-Series and the Audi A4 cabriolet.
The boot lid for the all new Volvo C70 is cleverly designed to open in two opposite directions - either backwards while the roof folding mechanism is operating, or forwards as normal to load luggage.
The C70 offers a generous 400-litre boot capacity with the roof up, or 200-litres with the roof down, while to aid loading and unloading when the roof is stored in the boot, the roof panels can be electronically lifted by 200mm. In addition, a ski-hatch in the rear seat allows longer items to be carried inside the car, plus the front passenger seat also folds forward.