An impactful, new TV advertising campaign for the all new Volvo C70 coupé/convertible themed ‘FEEL’ started this week ahead of the car’s official public launch and arrival in dealer showrooms from Saturday 18 March.
The advertisement, filmed in Hawaii, is a key part of the marketing campaign for the launch of the all new Volvo C70 and will be seen at cinemas, in an interactive TV ad, in magazine and national press advertisements, as well as online at www.volvocars.co.uk/feel.
The ‘FEEL’ theme to the launch campaign is designed to inspire people to reawaken their senses, see life in a new light and open their minds to the pure pleasure the new Volvo C70 coupé/convertible brings.
Retracting the new C70’s unique three-piece folding hardtop conveniently turns it from a stylish and secure coupé to a sensual convertible in 30 seconds, which makes you FEEL more connected with the world around you and makes your senses FEEL life in a more intense way.
The TV ad¹ features three friends driving a new C70 in bad weather with the roof up, but as their route takes them above the low clouds, the sun comes out, the roof goes down, an awesome 910W Dynaudio Premium Sound System² gives them an ear-popping experience - and their senses FEEL the difference, the exciting environment around them - and life!
"Coupés and especially convertibles are all about emotion and sensory experience," explained Paul Walder, Volvo Car UK Limited’s UK Marcomms Manager. "We believe that the all new C70 invites you to FEEL this experience, with the added bonus of an elegant conversion from coupé to convertible in 30 seconds. The new ‘FEEL’ campaign perfectly encapsulates this," he continued.Published 17 March 2006