Volvo is again the official sponsor of the 'The Baby Show', supporting all three of the UK Shows in 2006 - at Glasgow’s SECC (3-5 March), Birmingham’s NEC (19-21 May) and London’s Earls Court (20-22 October).
The Baby Show¹, in association with Practical Parenting magazine, is the UK's largest show entirely dedicated to all matters concerning pregnancy, parenting, babies and toddlers. Volvo will have free 'Mum-to-be' window stickers and its 'Children In Cars' booklets available on its stand at the show, plus its ISOFIX rear-facing child seats and a selection of its latest cars on display.
Having a baby makes most parents more conscious about the safety of their family and often means they need a larger or more versatile car. Volvo, founded on the principle - "Cars are driven by people. The guiding principle behind everything we make at Volvo, therefore, is and must remain - safety" - offers a versatile range of cars which includes saloons, a compact sportswagon, legendary large estates, or the all-terrain abilities of an XC70 AWD or XC90 SUV, with prices ranging from £15,730 to £46,220.
Volvo car interiors are a better place to be for the increasing number of children suffering from allergies, thanks to Volvo's Clean Inside and Out environmental programme. All new Volvos have an Interior Air Quality System and a cabin pollen filter as standard, while the materials used meet the requirements of the international Oeko-Tex 100 environmental standard which means all fabrics, leather, carpets, plastics and seatbelts are tested for allergenic dyes, pesticides and metals to ensure they are free of emissions or chemicals that trigger allergies.
Children in Cars
Volvo has produced its 'Children In Cars' booklet to help keep mums-to-be and children safe when travelling by car. It is full of helpful tips and advice gained from Volvo's Traffic Accident Research Team and extensive crash-testing experience at its award-winning Safety Centre, such as:
- Children up to three (3-18 kg) should use a rear-facing child-safety seat. A Swedish survey revealed that only a quarter of three-year-old children were still using a rear-facing child seat despite research which shows that there is a five times greater risk of fatality or serious injury if using a forward-facing seat. A baby's head is large and heavy in relation to the rest of its body and its neck is not very well developed yet. Rear-facing child seats act as an extra safety cage and reduce the forces on the child's neck. Volvo is one of the only car manufacturers offering rear-facing child seats for children up to approximately four years or 18kg.
- Six out of ten parents don’t belt their children in properly. Many parents are unaware of how to fit the diagonal section of a seatbelt correctly (not too far out on the shoulder and never under the arm) or how to fit a lap belt (across the tops of the legs, never across a child’s stomach).
- Children aged three to ten (15-36 kg) should use a booster cushion. Using a booster seat ensures that the seatbelt is in the correct position across a child's body for the best possible protection in the event of an accident. The child will also enjoy a better view from a more elevated position.
- Anyone sitting in a seat with a passenger airbag must be at least 4ft 7in (140cm): Many parents are unaware that anyone sitting in a passenger seat fitted with an airbag should be at least 4ft 7in, unless the airbag has been disabled.