Volvo DRIVe Report Shows Company Car Drivers Choose Economy and Sporty Looks

Volvo S60 DRIVe

Volvo S60 DRIVe

Volvo's DRIVe report of over 250 fleet operators said that Benefit in Kind tax was the most important factor for choosing their next company car, with the second most important factor being luxury.

Volvo's DRIVe report of over 250 fleet operators said that Benefit in Kind tax was the most important factor for choosing their next company car, with the second most important factor being luxury.

"Drivers don't want to compromise on specification, comfort and driveability by going for a green model," said Selwyn Cooper, Volvo Car UK's national sales manager.

"How the car looks and a long list of toys is what many drivers want which is why the R-Design sports trim level was planned in the DRIVe range from the outset. The car provides the right level of visual impact when parked on your driveway or in the office car park, has a high level of equipment as well as offering low Benefit in Kind tax bills through low emissions."

The research showed that seven per cent of fleets have plans to encourage employees to have more efficient cars.

"High spec, sporty looking low emission models are increasingly becoming more readily available which, if made available across the company car choice list, shouldn't force organisations to incentivise drivers. Companies should automatically see an improved take-up without having to finance the change as well as benefitting from a lower corporate carbon footprint,"

"Drivers thinking they will have to compromise when new low emission technologies are introduced into cars are why we are already in discussion to adopt the R-Design trim on the forthcoming plug-in hybrid and electric Volvos," he said.

In the first four months of 2011, DRIVe accounts for four out of ten corporate sales,with nearly one in four specifying the R-Design trim level.

"DRIVe penetration could reach up to 60% of corporate sales over the coming 12 months with the launch of new and revised DRIVe products. We believe the S60 and V60 DRIVe R-Design will help widen our appeal to the corporate driver."

Published 2 June 2011 Staff

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