Aus Liebe Zum Automobil

As from this summer, all Volkswagen advertising, both in the UK and abroad, will carry the strapline ‘Aus Liebe zum Automobil’.

The new phrase will capture the spirit of excellence and passionate attention to detail at Volkswagen because, literally translated, it means ‘For the love of cars’. However, ‘Aus Liebe zum Automobil’ will be kept in German as a Volkswagen UK decision to create intrigue and underline Volkswagen’s heritage.

Published 30 May 2004 Melanie Carter

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