Trafficmaster has signed a major new contract to supply UK RDS-TMC traffic information to Volkswagen vehicles.
Over the next year, a number of models will introduce Trafficmaster’s RDS-TMC traffic service on new factory-fitted navigation systems. Customers ordering a new Volkswagen Phaeton, Touran or Touareg with the new system will be able to receive Trafficmaster traffic data with immediate effect and the brand will extend this to other vehicles in early 2008.
Volkswagen chose Trafficmaster after an extensive testing programme that evaluated the information received from Trafficmaster’s dedicated network of 7,500 roadside sensors located on the UK’s motorways and trunk roads.
Trafficmaster already supplies RDS-TMC data to navigation systems for sister brands, Bentley and Audi.
Michael O'Shea of Volkswagen said: “With the daily congestion on Britain’s roads, live traffic information is ever-more important for in-car navigation systems. We believe that Trafficmaster service is the best fit for us, to help our customers save time and money by avoiding the jams. We are pleased to be able to offer Trafficmaster’s RDS-TMC service on Volkswagen products.”
Tony Eales, Chief Executive of Trafficmaster Plc, said: “We are delighted extend our working relationship with Volkswagen Group. This contract reaffirms the excellence of our traffic information, in both quality of data and geographical coverage.”Published 3 September 2007