Volkswagen UK, which has long standing ambassador associations with a number of high profile cricketers, today announced a major extension to its involvement with the sport through new partnerships with the England & Wales Cricket Board (ECB), the Professional Cricketers Association (PCA) and the UK’s International Test Match Ground venues.
The partnerships, which will begin with the start of the 2008 international fixture between England and New Zealand at Lord’s on 15 May, will see Volkswagen become the Official Vehicle Supplier to the ECB, PCA and the Test Match Grounds.
Adam Chamberlain, Head of Planning and Luxury Cars, Volkswagen UK said: ‘We have had a long and successful ambassador programme in place with some high profile cricketers in the UK including Kevin Pietersen, Shane Warne and Stuart Broad and we are delighted to have the opportunity to extend our involvement with the sport.
‘Our new partnerships will ensure that the Volkswagen Touareg is the exclusive supplier to the England Cricket Team and will provide a platform for us to communicate and engage with the core cricket audience throughout all international and domestic cricket in this country.’
The partnership with the ECB and the PCA means that the England Cricket Team will continue to drive the luxury 4x4 Touareg vehicles, whilst county cricketers will benefit from a new lease agreement designed to offer a wide range of Volkswagen cars to meet their individual needs.
Nick Moore, Sales Manager at the ECB commented: ‘We are delighted that Volkswagen has decided to extend its involvement in English Cricket and become an Official Partner of the England Cricket Team.’Published 9 May 2008