A new price match campaign designed to reassure new and existing Volkswagen customers that they will always pay a fair and competitive price for the service, maintenance and repair of their vehicles is being launched today, under the strapline ‘A competitive price. Promise’.
It’s a simple promise to ensure customers get the most from their motoring budgets. All participating Volkswagen Retailers will price match any service, maintenance or repair (SMR) quote from an independent garage within a five mile radius. Even the small print has been kept simple: all they ask is that it is a like-for-like job; the quote is provided in writing; and that the independent outlet uses Volkswagen Original Parts.
Responsible for the campaign is Volkswagen’s Aftersales Marketing Manager, Paul Lougher-Smith. He says: ‘Our customers enjoy the quality, reliability and great value for money that’s synonymous with the Volkswagen brand but when it comes to servicing the general cliché is that all franchised network outlets are more expensive than independent garages. At Volkswagen we are so confident in our prices being competitive that we’re giving Volkswagen owners of any age of vehicle the chance to shop around and then demand the same price from their Volkswagen Retailer. That way, they get the best quality work as well as the knowledge that they’re also paying the best price.’
Research has shown that perception of price is the main reason customers cite for not having their cars serviced within a franchised network. By removing any potential barriers here, Volkswagen hopes all customers can enjoy the peace of mind and high quality workmanship which comes from having their vehicles looked after within the network.
Paul Lougher-Smith adds: ‘We’re running this advertising campaign for six weeks – but the offer continues for the rest of the year. Our retailers are looking forward to welcoming customers back into the network and giving them the service and value for money they deserve. The Volkswagen brand has long stood for honesty and value and this latest campaign aims to reinforce this promise.’Published 6 October 2007