A sales success
Astra has been a sales success story which cannot be ignored and is one of the reasons behind Vauxhall’s optimism for its dynamic new contender. The company is confident that its combination of dynamic design, style, driver appeal and new technology will meet the needs of large numbers of customers.
In particular, Vauxhall is hopeful that new Astra will bring a new and potentially younger raft of customers who may not have previously considered buying an Astra – those who want their car to look modern, to give real driver enjoyment and to feature the latest technology while also having enough practical and thoughtful features to make it enjoyable to live with day to day.
The new Astra distances itself from the nearest competition through styling, driving dynamics and technical innovation and with the compact segment currently one of the most significant in Europe, is designed to appeal to a broad spectrum of customers.
This will be reflected in the model line-up but also through practical solutions like the 40/20/40 split rear seat and the new Hill Start Assist (HSA).
A number of other technologies break new ground in the compact class. For example, an adaptive IDSPlus suspension system with electronic damping control can be chosen, as can the remarkable AFL (Adaptive Forward Lighting) system which debuted on the Vectra Estate last year - both available in this particular segment for the first time.
Astra’s striking new design is also key. With the Zafira and Meriva taking care of the more practical demands of the compact MPV segment, Vauxhall’s designers were able to put real emotion and dynamism into the final look of Astra.Published 24 February 2004