Ever popular TV quiz show Who Wants To Be A Millionaire? gets a new sponsor this month. Vauxhall Motors’ award winning used car scheme, Network Q, becomes the programme’s main sponsor from Saturday 15 March.
Network Q has signed a deal with ITV that runs until December – 180 episodes in all – with the programmes being aired in three separate series. Transmission times are scheduled for 8.10pm on Saturdays and 6pm weekdays.
Average viewing figures are currently running at 7.7 million per episode.
Andy Robson, Brand Manager for Network Q, believes the audience for Who Wants To Be A Millionaire? is perfect for customers of Vauxhall’s used car programme. "The show has an amazingly broad appeal across the population – something which is synonymous with the Network Q brand," he said. "This is a good opportunity to reach a mass market at prime viewing time which will raise our profile even further."
The message of the campaign will be two-fold: that Network Q is the UK’s number one used car brand and that purchase of a Network Q car brings industry leading guarantees and peace of mind.
Network Q is currently enjoying a period of strong growth across the UK with record used car sales recorded in 2002.
The brand has a history of high-profile, national sponsorship campaigns. Last November Network Q ended its 10 year association with the Rally of Great Britain.
In May this year Vauxhall celebrates its 100th birthday. In its centenary year the company which produced its first car in South London in 1903 will be celebrating its tremendous heritage but will also look forward to its next century with new energy. Cars such as the Zafira and the new Meriva will continue to put Vauxhall at the heart of family motoring while models like the new Signum – set to redefine what a premium car should be – will further the company’s reputation for intelligent and innovative design. As pioneers of dualfuel vehicles and diesel engine development Vauxhall will continue in its mission to make motoring in the UK more environmentally friendly and create greater consumer choice. For all information on Vauxhall’s Centenary Year visit www.vauxhall.co.uk/centenaryPublished 11 March 2003