After a house the car is the second biggest purchase we make, yet British motorists devote three times as long purchasing a new suit or a dress than their next car.
According to research by Network Q, the UK’s leading used-car dealer, while motorists spend an average of just 23 minutes checking their car before purchasing it, they typically devote an average of 1 hour and 6 minutes before deciding to purchase an item of clothing.
That means while they dedicate £348 per minute on an average-priced used car at £8,000, the equivalent for a £200 suit or dress is £3.03 a minute - pound for pound almost 115 times as much deliberation on clothing.
Furthermore, one in five (21%) used car owners didn’t even bother to test drive their car before purchasing it, whereas the same people will try on an average of five items of clothing before making their purchase.
One in five motorists admitted that they regret their car purchase afterwards and wish they had spent more time deliberating before committing to the purchase.
According to Stuart Sims, of Network Q, "A car lasts so much longer and says so much more about a person than a single item of clothing. We’d encourage people to spend more time choosing the right car and seeking expert assistance so they have peace of mind - after all when you’re in a quality car, no one can tell whether your bum looks big in it or not!
"If people genuinely haven’t got the time to spend looking at cars, people should go to reputable dealers - that way you know the car has been thoroughly checked over before being put on the forecourt. At Network Q all our cars go through a vigorous 114 point check to reassure our customers that they are receiving a quality used car."Published 18 April 2005