Vauxhall Million-Mile Test Drive A Runaway Success

Vauxhall Astra Sport Hatch

Vauxhall Astra

  • Innovative three-day test drive programme a huge hit with buyers
  • 71 per cent of customers have more positive view of Vauxhall
  • 550,000 drivers across Europe take the wheel
  • 90 per cent of drivers admire Astra Sport Hatch’s style

Vauxhall’s innovative three-day test drive programme turned out to be a rip-roaring success, with over 50,000 British drivers and 550,000 customers across Europe visiting their local dealer to take advantage of extra time behind the wheel.

Of those interviewed, 90 per cent said their decision to visit the dealership was influenced by the three-day test drive opportunity, and more than seven out of ten drivers came away saying they were more positive about Vauxhall cars as a result.

The move comes as Vauxhall enjoys an increased market share and strong sales, due largely to the stylish design and driving dynamics of innovative new models such as New Zafira and Astra Sport Hatch. Vauxhall’s retail sales are up 1.3 per cent over the same period last year, despite a decline of more than 16 per cent across the rest of the new car market.

Almost half of those who took up the three-day test drive in the UK were under the age of 40, with 30 per cent of the total number of participants in the 30-39 age group. A total of 27 per cent were looking to buy a new car within the next month, while more than half were looking to replace their car in the next three months.

The most popular Vauxhall model during the programme, which ran from April until the end of June, was the Astra Sport Hatch, accounting for 27 per cent of overall test drives. Astra 5-door and Zafira accounted for 22 per cent of the total each.

The programme also highlighted some interesting differences between the sexes, with over half of male drivers surveyed claiming they were most impressed by the ride quality and handling of the current crop of Vauxhalls, while the most popular features with female buyers were value for money and comfort. Both sexes were agreed on one thing though, and that was an appreciation of the styling, with almost 90 per cent of those who test drove an Astra Sport Hatch saying they were impressed by the looks.

To read our in depth road test of the Vauxhall Astra SRi [ click here ]

Published 26 July 2005 Melanie Carter
 

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