- Million Mile Drive initiative launched across Europe with 35,000 demonstrators
- Buyers to experience Vauxhall quality and driving dynamics in three-day long tests
- 54,000 British drivers expected to take part
It seems amazing, but around half of all new car buyers will happily spend thousands of pounds on a new motor without ever driving it. Even those who take a test drive will base their buying decision on just a quick whiz around the block with a salesman in the passenger seat. How can you tell how it handles on the roads you’ll use it on every day? Does the engine perform well in the conditions you’ll use the car? Will the baby’s pushchair fit in the boot? Can you reverse it onto your driveway easily? It might be that you’ve no idea of the car’s abilities until it’s too late to change your mind.
Vauxhall is so confident of its range of vehicles that it has launched the biggest test drive initiative the world has ever seen. And rather than just having a spin around the block, serious buyers will be given the chance to keep a Vauxhall demonstrator for three days to see how it could fit into their lives.
Announcing the initiative at the Geneva Motor Show, GM’s European Chairman Fritz Henderson said: "We know how good our cars are. Journalists have confirmed what we know, and now drivers all across Europe have the chance to see and experience it themselves."
Across Europe around 35,000 test cars will be made available in 40 European countries, and a total of more than a million miles are expected to be driven by potential customers in the three month campaign.
In the UK, Vauxhall retailers will be making an extra 2,300 cars available from the beginning of April until the end of June to cater for the extra demand. Models across the range will be on offer, including the newly-launched Astra Sport Hatch and the extra-value Breeze editions of Corsa, Meriva, Astra, Zafira and Vectra.
Vauxhall van retailers will also be taking part in the giant sales initiative, and the whole of the commercial vehicle range will be available as part of the programme. Eligible business customers will be offered test drives in Corsavan, Astravan, Combo, Vivaro and Movano models.
The British programme will run until the end of June, when around 54,000 potential buyers will have experienced the quality, style and driving dynamics of the modern Vauxhall range.
Certain restrictions will obviously apply to the offer, so customers should contact their local Vauxhall retailer for more information and to book a drive.Published 4 March 2005