The Vauxhall MasterFit Price Promise Campaign

Most motorists have experienced feeling rather flat when having to purchase a replacement tyre. However, if you find yourself in this position this autumn, it's worth rolling up to your local Vauxhall MasterFit centre where a price promise campaign means that they will match any like for like quote in your local area.

MasterFit's promise means that customers are guaranteed the most competitive price on a large range of quality OE approved tyres available in stock. And as the tyres will be fitted by highly trained technicians, customers are also guaranteed maximum performance for their car.

In addition, with each tyre purchase, customers get the added benefit of a free 25-point visual health check on their vehicle and a free tyre pressure gauge that will allow motorists to monitor whether their tyres are running at the optimum pressure. Under or over inflated tyres not only present possible safety issues, but can also reduce vehicle performance particularly when it comes to fuel consumption. Studies have shown that tyres under inflated by 25 per cent will increase the rolling resistance of a car by 10 per cent and will increase fuel consumption by a minimum of 2 per cent. Other studies have also shown that a staggering 90 per cent of drivers admit to not checking tyre pressures regularly and critically, 1 per cent of all fatal accidents in Europe are caused by under inflated tyres.

David Elder from Vauxhall Aftersales said: "Motorists don't always think about taking their car back to their franchised retailer when looking for replacement parts such as tyres. We're delighted therefore to introduce our tyre price promise campaign this autumn to demonstrate to our customers that we not only provide quality parts as you'd expect with a vehicle manufacturer, but also at an unbeatable price.

In addition, by offering a visual health check and free tyre pressure gauge we also hope to remind motorists of the important safety and environmental benefits of ensuring that the tyres fitted on their cars are fit for purpose."

Quality tyres at unbeatable prices from MasterFit are not just reserved for the autumn promotional campaign however. A recent study undertaken by Vauxhall has shown that across a selection of the most popular tyre brands, MasterFit was cheaper on average than a well known, leading fast fit high street chain.

Mr Elder concludes: "We run competitor analysis every month as part of our commitment to providing great value to our customers and to guarantee that they get the most competitive pricing on a wide selection of replacement parts and service activities all year round."

Published 23 September 2009 Staff
 

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