Vauxhall MasterFit's online service booking pilot programme has proved successful enough to lead to its introduction across the national network.
The Vauxhall MasterFit retailers involved in the pilot reported 70 per cent of those using the online booking service were new customers whose vehicles were to be serviced for the first time.
The pilot was introduced at seven Vauxhall MasterFit retailers in July 2010. Customers were able to book time slots for servicing directly online at their convenience.
The system will be rolled out across the Vauxhall MasterFit networks, seeing retailers' websites being updated business by business, with national coverage anticipated over the coming months.
“The benefits of Vauxhall MasterFit’s online service booking pilot programme were recognised by both our customers and our retailers,” said Vauxhall Aftersales Communications Manager, Marie Roberts. “Not only did customers benefit from the greater convenience it offers and the transparency of our pricing, but our Vauxhall MasterFit retailers also saw increased work as a result. Vauxhall MasterFit’s approach of introducing offerings that fit around customers’ lifestyles played a significant factor in its success with 32 per cent of all bookings taken through the pilot programme made outside of normal business hours.
“During the pilot, 54 per cent of customers making an online booking owned Vauxhalls of four years of age and older. All Vauxhalls over two years old are eligible for the Vauxhall MasterFit Service Club which entitles owners to discounts on parts, labour and MOT testing, making the already competitive prices offered by MasterFit outlets truly outstanding value. By combining MasterFit Service Club membership discounts with the convenience of online service booking, Vauxhall continues to ensure its servicing offering is one of the very best on the market,” said Marie.Published 1 April 2011