The film tells of a strong, beautiful and stylish women alluding power and style, who spends summer days driving from carwash to carwash in order to look at the men who wash her car.
A new fashion film 'Wash' stars Jaime Winstone and the new Vauxhall Astra GTC for James Small Menswear, directed by Konstantinos Menelaou, showcases James' SS2012 collection and announces Vauxhall Motor's patronage of the British menswear designer of its support of Vauxhall Fashion Scout.
James Small has been leant one of the first Vauxhall Astra GTCs by Vauxhall Motors and collaborated on a moving image showcase to highlight his collection. James' show and after party on 21st September 2011 will also be sponsored by Vauxhall. James Small Menswear will show as part of Menswear day at Vauxhall Fashion Scout held at Freemasons Hall in Covent Garden.
The film tells of a strong, beautiful and stylish women alluding power and style, who spends summer days driving from carwash to carwash in order to look at the men who wash her car. After confirming her authority, she signals the start of the carwash by removing a boom box out of the boot of her car and hitting the play button.The men then was her car for her to view, interacting with them with the same composure. When the music stops, signalling the end of the carwash, the woman gets into the car and drives off to seek out the next carwash, leaving the men waiting.
Konstantinos Menelaou stated: "We wanted to subvert the male dominated fantasy of the carwash as it traditionally portrays an object of male power (the car) being cleaned by an object of male desire (the girl). In this case we reverse the roles and we give the power to the woman."
The female lead is played by Jaime Winstone, a British actress cast by James Small. He said: "Jaime is a great friend and we needed someone that could fit with the slick and powerful look of the Astra GTC and make it work in the context of subverting male fantasy, "The SS 2012 collection is all about forward thinking and its great that Vauxhall Motors let me work in such a dynamic way with the Vauxhall Astra GTC. I cast the Vauxhall Astra GTC as its sleek design fitted the collection – which is all about looking back to my days in art college when we were allowed to freely express creativity and find our own personal style. I have streamlined the collection into a sleek and romantic vision incorporating the James Small trademark silk shirts and use of floral. Wash reflects this."Published 23 August 2011