Motor Show Live A Sell-Out Success For TVR

 Head Of Marketing And Communications, Ben Samuelson

TVR Sagris

British specialist sports car manufacturer TVR has been selling three weeks’ worth of production of its new Tuscan 2 each and every day from its stand in Hall 6 at The Sunday Times Motor Show Live.

By selling 15 of the new cars each day, TVR will soon be reaching for the ‘sold out’ notices for the £39,750 new-comer, to add to the two year waiting list for the TVR Typhon and the 12 month wait for the TVR Sagaris.

Ben Samuelson, TVR’s head of marketing and communications, says, ‘The decision to make the world debut of the Tuscan 2 at the British motor show has really paid off. Despite worries about petrol prices and interest rates, TVR will leave the show with the Tuscan 2 sold out until the end of the year.

‘One couple fell instantly in love with the car, and put down a deposit even though their first child is due in just eight weeks. We also had one customer who ordered a Sagris for next spring – and a Typhon for the following year.’

Samuelson attributes much of the marque’s success to its strong residual values. ‘TVR customers will repeat their purchase because they know the car will retain much of its value,’ he says.

The success at the show, which reinforces the job security of 450 employees in Blackpool and Coventry, puts TVR in a confident mood as the Le Mans 24-hour race approaches. ‘The Tuscan 2 and the Sagaris will be put in a truck destined for Le Mans as soon as the show closes. They will be on display while our six-strong team of British drivers takes part in the race,’ says Samuelson.

Published 3 June 2004 MAC

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