UK Grade Structure
The new Prius moves from a single model range to offer three distinct grades in the UK market: T3, T4 and T Spirit.
The entry-level T3 grade offers a comprehensive inventory of safety, comfort and convenience features. The active and passive safety package includes front and side airbags and front and rear curtain airbags, front seatbelts with pretensioners and load limiters, ABS with Electronic Brakeforce Distribution (EBD) and Brake Assist (BA), Electronic Traction Control (E-TRC) and Vehicle Stability Control Plus (VSC+).
All Prius come with a sophisticated electric climate control system, electric front and rear windows and door mirrors, remote central door locking, electric power steering, immobiliser with alarm, 60:40 split-folding rear seats, height adjustable driver’s seat, tilt-adjustable steering wheel six-speaker sound system with single disc CD player and controls for audio, ventilation and trip information mounted conveniently on the steering wheel pad.
The T4 grade adds front fog lamps, cruise control and a premium JBL audio system with six-disc CD autochanger, while the T Spirit benefits from additional DVD-based full-map satellite navigation with voice recognition and Bluetooth telephone interface.
Competitive On The Road Pricing
The new Toyota Prius is priced to rival the best of the D-segment diesel market. The T3 entry-level model has an OTR price of £17,495, but qualifies – along with all other Prius models – for a £1,000 grant under the Government’s Energy Savings Trust Powershift scheme, bringing the cost to the customer down to £16,495.
Taking the Prius T3’s comprehensive specification of safety, comfort and convenience features into account, it works at better value for money than its established, high volume competitors. Balanced against the OTR price and specification of equivalent Vauxhall Vectra, Renault Laguna and Ford Mondeo models, the Prius works out anything up to 7.8 per cent better value. And that is before you factor in the lower running costs achievable thanks to the car’s fuel efficiency, servicing requirements and the cost of replacement parts.