Toyota Prius Teams Up With WWF

WWF's educational website, wwflearning, used by UK teachers and students as a resource centre for environmental topics, will benefit from a new sponsorship deal with the Toyota Prius brand. The Toyota Prius will sponsor, at a value of £20,000, selected pages and enable WWF – the global environment network – to continue providing educators and learners with an innovative communications point for global news, opinion and curriculum projects.

"WWF Education has a successful track record of working with partners from business to help both teachers and students explore some of the difficult decisions facing companies today as they engage with sustainability issues. The relationship with the Toyota Prius builds on this work, using the internet as a tool for learning, exploration and engagement," said Ann Finlayson, Head of Education WWF-UK.

The money provided by Toyota Prius will cover the costs of commissioning content for the specifically targeted areas of Activities and News service on the website. Pages that are maintained using this sponsorship money will bear the car's name and links to the relevant website.

WWF is also working with the car manufacturer in order to pursue the greenest and most economically sound options for its particular fleet of vehicles. The Prius car uses advanced technology to combine a petrol engine with an electric motor to create an environmentally conscious, fuel-efficient, hybrid engine.

Criteria such as low fuel consumption and low emissions of CO2 are of high importance to WWF and the Prius fulfils these desires. Under certain driving conditions the Prius petrol engine shuts down completely and the electric motor takes over. As a result, in many high-density traffic situations, Prius is totally emissions-free.

Published 17 June 2003 Melanie Carter

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