Toyota Official Partner To The 9th IAAF World Championships In Athletics

Toyota Sponsor World Athletic Championship

 

Toyota is sending a top team of all-rounders to the 9th World Athletics Championships, which take place in Paris from 23 to 31 August. Not one is going to claim a medal on the track, though, as the squad is made up of 200 different vehicles which will be used as transport for games officials and competitors.

The cars are being provided as part of Toyota Motor Corporation’s support for the championships in its capacity as an Official Partner. Its backing for the event was marked in Brussels today with the hand-over of the keys to a new Toyota Prius which will be the lead car for both the men’s and women’s marathon. The clean-running hybrid powered Prius was unveiled earlier this year in New York and will be making its first journey on European roads at the head of the long-distance events.

In addition to providing official transport, Toyota is also backing a programme to encourage new record achievements in the women’s events. Reflecting this, the Toyota name and emblem are set to be carried on the bibs of all women competitors.

By supporting the games in this way, Toyota is putting into practice its philosophy of "contributing to a prosperous society through automobiles." Toyota aims to encourage the growth and popularity of athletics through its support of this high-level international sporting event and is looking forward to doing all it can to make the championships a success.

The new generation Prius, a five-door hatchback powered by a combination of conventional petrol engine and compact, lightweight electric motor, is due to reach showrooms at the end of the year.

Published 8 July 2003 Melanie Carter

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