More Than 17,500 New Prius Ordered In First Month

Toyota New Prius


Toyota has announced that orders in the first month for the new Prius, which went on sale in Japan on 1 September, totalled 17,500. The monthly tally was nearly six times greater than the company’s official monthly sales target of 3,000 units.

Toyota attributes the very favourable reception of the new Prius to the following features:

  • Turbo-diesel levels of acceleration combined with world-class fuel efficiency made possible by the Toyota Hybrid System II (THS II) which uses both petrol and electric motors
  • New, bigger five-door body style with advanced styling, a spacious and comfortable passenger cabin and a versatile luggage space
  • An affordable price for a wealth of standard equipment and superior performance in the D-segment
  • Advanced functions, such as Intelligent Parking Assist (automatic parking – Japan market only)

As successor to the original Prius, which debuted in 1997 as the world’s first mass-produced petrol-electric hybrid vehicle and which has sold more than 120,000 units worldwide, the new Prius was developed around the concept of Hybrid Synergy Drive, an amazing combination of economy and power. The new Prius not only attains an extremely high fuel efficiency – 100mpg under Japanese official testing conditions which are at a lower speed than for Europe – and ultra-low emissions, but also offers a high level of driver enjoyment through the performance benefits of the newly evolved hybrid power system.

The new Prius will go on sale in the UK next January, with prices and specification for the UK market being announced shortly

Published 4 October 2003 Melanie Carter

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