The World Premiere Of The New Toyota iQ

Toyota iQ

Toyota iQ

Toyota has given the production design of the new iQ its world premiere at the Geneva motor show. First presented as the Concept Car iQ at the Frankfurt motor show last year, the new model will go into production late in 2008 with UK sales scheduled to start in spring 2009.

The new iQ is a sophisticated car, delivering a refined mode of urban transport. Thanks to ingenious and revolutionary packaging, it measures less than three metres long, but has a flexible interior that allows up to three adults, plus a child or luggage, to travel in comfort.

The name iQ represents what the car embodies: “i” stands for individuality, innovation and intelligence and “Q” for quality.

iQ Design

iQ is designed for buyers who want more than just urban mobility, but who are also looking for space, refinement and a vehicle that is kinder to the environment.

Its revolutionary packaging is achieved through six space-saving, interlinked engineering innovations that represent a break-through in Toyota’s vehicle development.

“The iQ story started a few years ago when we at Toyota began thinking about the environmental impact of automobiles,” explained Kazuo Okamato, Executive Vice President in charge of Research and Development at Toyota Motor Corporation.

“We concluded that, in order to ensure a sustainable future, there was a need for a radical change in vehicle packaging. We needed to create a breakthrough, away from the traditional belief that small is basic. Our answer is the Toyota iQ.”

Robust and refined for the urban environment

iQ has a self-assured “super stance” with the four wheels positioned at the extremity of each corner, with robustness further enhanced by tough-looking bumpers and five-spoke, 16-inch alloy wheels that fill the bold wheel arches.

The exterior styling blends dynamism and stability: prominent crease lines define the high belt line, while the V-line of the A-pillar creates tension across the wheel arches. Smooth lines flow from the front bumpers, curve smoothly up through the front pillars to meet the roof and sweep back down towards the rear hatch where they are replaced by edgier, well-defined lines. The rear is defined by strong vertical lines, with bold lamp lenses cut into three segments by horizontal lines.

At the front, smoked headlamp units are set deep into the bonnet and wings. Refined appeal is further reflected in the door mirrors with integrated turn indicators.

Toyota iQ | Part Two
Published 4 March 2008 Melanie Carter

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