The 'Oh So Cute' Toyota iQ

The 'Oh So Cute' Toyota iQ

Toyota is thinking big by creating a new generation of small cars designed to address the demands of modern motoring and the preferences of today’s drivers. Two new models will take centre stage at the Geneva Motor Show.

Toyota iQ

First shown as a concept car at last year’s Frankfurt Motor Show, Toyota iQ is appearing for the first time as a market-ready design, ahead of production starting towards the end of this year. Although measuring less than three metres long, this compact urban vehicle can carry three people in comfort, with room to spare to accommodate a child or carry luggage.

The ingenious design was created by bringing together six linked, space-saving engineering innovations that mark a revolution in Toyota’s vehicle development. iQ is rich in Japanese design elements and signals a radical shift away from the belief that small cars, although kinder to the environment, are inherently basic and less safe.