Auris is a new name for an all-new Toyota, a family hatchback designed, developed and engineered for the European market. The best selling models will be built in Europe too, with the most popular models coming from Toyota’s Burnaston factory near Derby. Distinctively styled, and delivering first class safety and driving performance, Auris is set to transform Toyota’s profile in one of the most significant and competitive market sectors.
Built on a new platform, Auris is available in three and five-door body styles and with a choice of two petrol and three diesel engines, three transmissions and four model grades: T2, T3, T Spirit and the flagship T180. Sales start on 1 February, with T180 and three-door models joining the line-up from 1 April. Prices are from £11,995 on the road (T2 1.4 VVT-i three-door). In 2007, Toyota aims to sell around 22,000 Auris in the UK.
Auris was created at Toyota’s European design studio ED2 and has a distinctively “short and tall” shape, its class-leading height contributing to excellent headroom and comfort for all passengers.
The designers worked from the inside out, to make the best possible use of interior space for both comfort and practicality. This is particularly effective in the rear, where clever design of the exhaust system has allowed for a flat floor.
Auris has a highly efficient aerodynamic shape, which contributes to vehicle stability, low levels of noise and fuel economy.
Auris follows the pattern set by the latest generation of Toyota models in adopting the Minimal Intrusion Cabin System (MICS), ensuring a basic construction that enables impact forces from an accident to be absorbed and channelled away from the passenger cell.
The effectiveness of the safety provisions is reflected in independent Euro NCAP crash test ratings that are among the very best in the C-segment. Auris is the fifth Toyota to gain the top five-star award for adult occupant protection, with four stars for child occupant protection and three stars for pedestrian safety.
Special attention has been paid to reducing the risk of injury to pedestrians, with impact absorbing qualities built in to the bonnet structure and bumper and radiator mounts and a crushable structure fitted to the back edge of the bonnet.