The Toyota Auris gains a competitive advantage in the C-segment hatchback market with the introduction of a new engine that delivers lower emissions, better fuel economy and improved power and torque. And with the benefit of Toyota Stop&Start technology, environmental performance is further enhanced, with particular benefit in urban traffic.
The new Toyota Auris 1.33 Dual VVT-i Stop&Start has the distinction of being the first Toyota to go on sale in the UK with the benefit of Toyota Optimal Drive, a breakthrough in powertrain engineering and design technology that will be a feature of all future Toyota models.
Toyota Optimal Drive is not a single solution, it covers a range of different technologies that can be applied to achieve real-world results in environmental performance, making the best use possible of Toyota's formidable engineering skills. The result is environmental efficiency, but no loss of driving pleasure.
The principal aims of Toyota Optimal Drive are to:
- Reduce harmful emissions
- Increase fuel combustion efficiency
- Cause no compromise in driving pleasure
This contrasts with the approach of some car manufacturers, which have elected to launch special eco-themed models with design, engineering and equipment tweaks to achieve lower emissions and better fuel consumption, often at the cost of comfort and driving pleasure.
Like Hybrid Synergy Drive, as featured in the Toyota Prius, Toyota Optimal Drive is a central element in Toyota's strategy for environmental leadership and its long term ambition of building the ultimate zero emissions car.
All new Toyota models will benefit from Toyota Optimal Drive, with the new Toyota iQ, Toyota Avensis and Toyota Auris 1.33 Stop&Start leading the way. Each provides significant gains in environmental performance and running costs, while maintaining high standards of quality, comfort and driver rewards.Published 19 November 2008