Toyota Focuses On Hybrid Technology At The 2010 Paris Motor Show

Toyota Auris Hybrid

Toyota will celebrate 10 years of full hybrid technology and look to its future development with the Toyota Prius Plug-in Hybrid.

Toyota is making its Hybrid Synergy Drive (HSD) technology the focus of its stand at the 2010 Paris Motor Show, reflecting the recent launch of the British-built Toyota Auris HSD - the first full hybrid in the C-segment - and European Prius sales passing the 200,000 mark.

The modularity of HSD makes it readily adaptable to make use of different power sources. This is reflected in Toyota Prius Plug-in Hybrid, 200 of which are now on the road around the world in selective lease programmes - including 20 in London - paving the way for being marketed globally in 2012.

Toyota's presentation at Paris will include the Hybrid Synergy Drive Gallery, an interactive exhibition which charts the company's drive towards sustainable mobility through its development of HSD for use in Plug-in Hybrid Vehicles (PHV), Electric Vehicles (EV) and fuel Cell Hybrid Vehicles (FCHV).

The future expansion of HSD technology into other market segments will be represented by the FT-CH Concept, which makes its European debut at the show, Toyota's first proposal for a full hybrid for the small compact car segment.