The Suzuki Franchise A Dealer Favourite - Yet Again

Suzuki has once again emerged as one of the most highly valued franchises among dealers. In an attitude survey of almost 1,200 manufacturer franchised outlets conducted in January by the National Franchised Dealers Association, Suzuki dealers were among the most satisfied of any.

Responding to a series of key statements covering significant aspects of their business relationship with Suzuki GB, the Suzuki network particularly valued their overall relationship with the manufacturer, embracing such areas as vehicle supply, marketing support, profitability, and fairness in settling warranty claims. Averaged out, the results give Suzuki a top three placing.

Most significantly, when asked to rate the value of holding the franchise, Suzuki dealers responded with a ringing endorsement that placed it behind only Lexus, BMW and Audi – all premium brands.

"As a franchise Suzuki has consistently scored highly in these important surveys," commented David Seward, Sales and Marketing Director of Suzuki GB PLC.

"It is particularly satisfying that our dealers have again endorsed the strength of our relationships with them and these latest results clearly demonstrate that our policy of working extremely closely with the network, identifying its needs and speedily addressing any concerns, produces very positive results for us all.

"From a customer standpoint it is also particularly reassuring that dealers also rate our product quality so highly.

"Our excellent relationship with dealers is a key factor behind our record of consistent growth across the past 12 years, culminating in further record sales figures for 2003. We shall continue to build on these solid foundations in 2004 and beyond."

Published 16 March 2004 Melanie Carter

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