Prime Marketing Principals

In developing its markets the prime factor for Suzuki is the development of a close and friendly long term relationship with its customers.

Into the future Suzuki will continue to introduce sales and after sales programmes that will be focused on achieving the highest possible levels of customer satisfaction, strengthening relationships with them and - in particular - their trust in the Suzuki brand.

"Suzuki believes that all Suzuki customers will determine the future of the Company and that it must thoroughly understand their requirements related to product design, function and after sales support in great detail," says Suzuki GB's Sales and Marketing Director David Seward.

"It is only by providing products that are appealing in design terms, highly reliable, economic to acquire and operate and unbeatable value for money that Suzuki can achieve its objectives in the short and longer term."

"This customer focused approach, together with the numerous organisational and product development initiatives we have announced, will help to further strengthen Suzuki's position in the UK market and throughout Europe," David Seward says.

Published 1 October 2002 Melanie Carter

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