Here at the 2004 Paris Motor Show, Suzuki is proud to present the new Suzuki Swift, a compact car that’s based on a fresh approach to design and development, delivers a driver and passenger experience that’s aimed at placing it in a class of its own, and has true worldwide appeal.
The new Swift embodies a new, globally oriented approach to Suzuki car-making. From the very beginning of its development programme, a dedicated team of Suzuki designers and engineers collaborated closely with European automotive professionals and ordinary motoring enthusiasts in pursuit of Suzuki’s best compact car ever.
But the new Suzuki Swift is not merely a European-inspired compact car built to Suzuki standards; it’s a whole new departure in Suzuki design - one that embodies the unique DNA of a company whose success as a compact-car developer is paralleled by a position as the world’s top motorcycle brand.
The new Swift is more eye-catching, more spacious, more refined, more user-friendly, and a whole lot more enjoyable to drive than anything else in the compact-car category. And it gives an exciting glimpse of the new ideas and design approaches that will shape Suzuki models in years to come.Published 29 September 2004