Ignis National TV Campaign 2002

Suzuki Ignis TV Ad


A new TV campaign for the Suzuki Ignis has commenced. Running for six weeks and using distinctive 30-second commercials in all ITV Regions the campaign focuses on building awareness of the Suzuki brand to a higher level, providing the company with even greater credibility in the highly competitive super mini market.

Featuring a bright yellow 5-door Ignis, the new advertisement uses the Ignis to emphasise the advantages, practicality and style provided by Suzuki in its new compact, highly economic models introduced across the past three years, illustrating Suzuki's unique identity in the supermini sector. Overall it sets out to leave viewers with the thought that Ignis isn't just another car ... that it really is special and different, with the numerous advantages that only a Suzuki can provide.

Earlier in the year a similar TV campaign for the Suzuki Liana proved that TV is an important and successful media for promoting awareness of Suzuki as a major global player in the design and manufacture of compact and medium sized family cars and the company expects this latest campaign to raise the profile of the brand even higher.

Overall the objective of the TV campaigns for Suzuki this year are to encourage consumers to view the Suzuki brand as inspiring and innovative, exactly meeting their modern day motoring needs and - frequently - exceeding owners expectations.

Published 1 May 2002 Melanie Carter

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