Suzuki Breaks All Its Previous Sales Records

Record breaking Suzuki sales of cars, 4x4s and light commercial vehicles in September and in the third quarter of 2003, together with best ever results for any January to September period, are announced today.

Ever since 1991 - when sales reached 9,719 units - Suzuki has grown steadily in the UK, setting new records each year since. In 2002 the total reached more than 34,000 units representing an increase of an impressive 351% over that eleven year period.

Now, with more than 7,757 units sold in September - 1,135 [17.1%] units ahead of the September, 2002 result - and with year-to-date sales results of 29,945, 6.5% better than in the same period of 2002 when the previous YTD record was set, Suzuki is yet again on target to exceed its previous annual record breaking achievements, this time for the twelfth consecutive year.

"The Suzuki dealer network becomes stronger every year and a great deal of the credit for this sustained growth is due to their expertise and the continuous improvements in the customer services they provide," comments Suzuki GB's Sales and Marketing Director, David Seward.

"Very substantial investment by the dealers in premises, customer care programmes and training, backed by an aggressive - value-for-money - pricing strategy and strongest ever national and regional marketing programmes, have secured yet another successful period of growth for the Suzuki brand and led to top ratings for overall dealer service in a number of independent surveys.

"Into the future and now with a number of exciting new models specifically designed for Europe due for introduction within the next five years, sustained growth for Suzuki in the UK and throughout the region is certain," David Seward says.

Published 7 October 2003 Melanie Carter

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