Suzuki Named As Manufacturer Of The Year

Suzuki GB has been presented with the Manufacturer of the Year title in the prestigious AM Awards 2007. The accolade from one of Europe’s leading automotive trade titles is a ringing endorsement of Suzuki’s strategy of delivering products with strong customer appeal at competitive prices.

“Suzuki was up against tough opposition, including Audi, Fiat, Honda, Lexus and Toyota,” commented AM editor Stephen Briers. “However, the popularity of Swift, Grand Vitara and SX4, together with strong transaction prices and profitability, have all kept this car maker in the top ranks for dealer value.”

“We are extremely delighted with this award which recognises the growing strength of the Suzuki brand in the marketplace,” said David Seward, Suzuki Sales and Marketing director. “The Grand Vitara, SX4 and Swift have all been well-received and our growth is set to continue with the launch of another exciting new model later in the year, together with further product introductions between 2008 and 2010.

“Our success also demonstrates the vital part played by our dealers; key surveys over the past five years have consistently confirmed that they provide some of the very highest levels of customer satisfaction in the industry.”

Worldwide, Suzuki has been enjoying buoyant sales and in the last financial year production output totalled 2.2 million vehicles. Plants have been operating flat out to meet the demand and this has prompted substantial new investments in production capacity worldwide, including almost doubling potential output at the Magyar Suzuki plant in Hungary.

Published 22 February 2007 Melanie Carter

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