Used Subarus Now On Special Website
Published: 7th August 2004
And so popular has the pilot programme been that one third of Subaru’s 90 dealers have already signed up for the scheme which links their stock to the site.
Subaru is one of only a handful of brands to use the Auto Trader site – the UK’s biggest electronic vehicle locator. Most vehicles are advertised on the web by large dealer groups or smaller traders.
"We believe this gives us a distinct advantage as it distances our cars from dubious ‘grey’ imports and cars of uncertain history," said Subaru National Fleet and Used Car Manager, Harvey France.
He added: "It also provides a fantastic selection for customers – some of whom may have been initially browsing the site by looking at several marques.
"It is a great opportunity for our dealer network and provides a link for them to sell finance and insurance plus our ‘Proven’ officially-backed used car warranty with its data check and 30 day exchange plan."
Since Subaru began the pilot programme in March with a small number of dealers the scheme has grown extensively and is currently registering 450,000 views per month.
Now, Subaru dealers are actively requesting to be included on the Auto Trader site which they see as complementary to Subaru’s own bespoke site with officially approved used vehicles.
Another advantage is that anyone entering the Auto Trader site is presented with a special Subaru page with branded ‘pop-up’, making it easy to use.
In addition, all data and stock lists are quality checked and updated every night, ensuring the used car information is as fresh as possible.
Subaru Impreza
Our Subaru Impreza Guide lists the full specification of the current UK Impreza range, including car prices, fuel consumption, dimensions and other vital data.
Price Range: £12,995 - £26,595
Body Style:
Fuel:
Models in the range: 6
We have road tested the Subaru Impreza, to read our in-depth car reviews:
Subaru Impreza Review - Sep 2006
Subaru Impreza Review - Feb 2008
Our Car Buyer’s Guide covers all of the UK’s major new cars and includes CO2 ratings and car insurance groups. Data updated on the 21st Sep 2008
