Subaru is slashing parts prices by up to 56 per cent in a bid to reduce owners’ maintenance bills, increase the use of genuine components and boost business.
This permanent initiative involves 200 individual part numbers and affects most models such as the iconic Impreza, sports-utility Forester and sporting executive Legacy.
It means that not only will ‘whole-life’ running costs take a tumble but insurance premiums could also fall due to lower accident repair bills.
Items covered include timing-belts, oil, air and fuel filters, water pumps, brake pads and discs and body parts such as wings, bonnets and bumpers.
Typical examples include a timing-belt for a 1992-98 naturally-aspirated Impreza 2.0 litre reduced from £77.47 to £35.85 – a cut of 54 per cent – and an oil filter for an Impreza, Legacy or Forester 2.0 litre reduced by 56 per cent to £4.50.
Brake pads for a 1997-8 Impreza 2.0GL will now cost £48.53 instead of £71.52 while a rear bumper cover for a 1999-2003 Legacy estate will retail for £152.28 – a 43 per cent reduction (all prices are excluding VAT and fitting).
In order to publicise the initiative, Subaru is launching a trade awareness campaign targeting independent repairers, all makes franchise dealers and fast-fit-type centres.
Subaru Parts Manager, Matthew Davies, said: "We aim to mail more than 10,000 price and information sheets as we are determined to expand the use of genuine Subaru parts.
"There are many benefits in choosing factory-quality parts including reduced fitting times and our comprehensive three year/60,000 warranty. Furthermore, despite our price reductions, dealer margins remain intact."
Subaru (UK) Limited has an inventory of more than £3.0 million with 21,000 stock lines. All dealers will be supplied with a parts kit to ensure ‘off-the-shelf’ availability, while genuine Subaru parts are available for overnight delivery.Published 6 April 2004