Subaru Slashes Parts Prices By Up To 56 Per Cent
Published: 6th April 2004
This permanent initiative involves 200 individual part numbers and affects most models such as the iconic Impreza, sports-utility Forester and sporting executive Legacy.
It means that not only will ‘whole-life’ running costs take a tumble but insurance premiums could also fall due to lower accident repair bills.
Items covered include timing-belts, oil, air and fuel filters, water pumps, brake pads and discs and body parts such as wings, bonnets and bumpers.
Typical examples include a timing-belt for a 1992-98 naturally-aspirated Impreza 2.0 litre reduced from £77.47 to £35.85 – a cut of 54 per cent – and an oil filter for an Impreza, Legacy or Forester 2.0 litre reduced by 56 per cent to £4.50.
Brake pads for a 1997-8 Impreza 2.0GL will now cost £48.53 instead of £71.52 while a rear bumper cover for a 1999-2003 Legacy estate will retail for £152.28 – a 43 per cent reduction (all prices are excluding VAT and fitting).
In order to publicise the initiative, Subaru is launching a trade awareness campaign targeting independent repairers, all makes franchise dealers and fast-fit-type centres.
Subaru Parts Manager, Matthew Davies, said: "We aim to mail more than 10,000 price and information sheets as we are determined to expand the use of genuine Subaru parts.
"There are many benefits in choosing factory-quality parts including reduced fitting times and our comprehensive three year/60,000 warranty. Furthermore, despite our price reductions, dealer margins remain intact."
Subaru (UK) Limited has an inventory of more than £3.0 million with 21,000 stock lines. All dealers will be supplied with a parts kit to ensure ‘off-the-shelf’ availability, while genuine Subaru parts are available for overnight delivery.
