Subaru B11S Concept Car Makes Its World Premiere At The Geneva Motor Show

Fuji Heavy Industries Ltd (FHI), a global manufacturer of transportation and aerospace-related products and the maker of Subaru automobiles, today announced the unveiling of a revolutionary concept car, the Subaru B11S, at the 73rd International Geneva Motor Show to be held from 6 to 16 March. Combining sophisticated sporty design with ample interior space, the Subaru B11S represents a new type of four-door Coupe. While it was developed to demonstrate FHI’s future design direction and its strengthened design capabilities, the Subaru B11S also features superb driving performance, which is ensured by a symmetrical AWD (all-wheel drive) system in combination with a horizontally-opposed engine.

Since Kyoji Takenaka assumed the title of President and Chief Operating Officer in June 2001, FHI has been enhancing its design capabilities as part of company-wide reforms aimed at improving the Subaru brand. One year later, as FHI began placing greater emphasis on the importance of design development, the long experienced Subaru car designer, Kiyoshi Sugimoto, was promoted to the position of Vice President and General Manager of Subaru Design Department, which marked the first time that a car designer was appointed as an executive officer. The Subaru B11S is the first concept car designed under the leadership of Mr. Sugimoto with guidance from Mr. Takenaka in initial concept development. The Barcelona-based independent design studio, Fuore Design International, under the leadership of Erwin Himmel, which has been retained by FHI as a consultancy, fullycontributed to the creation of the B11S.

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