Subaru Launches 24-Hour Test Drive Offer

New 24-Hour Test Drive Initiative

Subaru Impreza

Subaru has launched a 24-hour test drive campaign, allowing potential customers more time to fully appreciate the benefits of symmetrical all-wheel drive.

Every Subaru model is included in the programme including the iconic Impreza WRX STi and new Legacy 3.0R spec.B and Forester 2.5 XT turbo.

Virtually every Subaru dealer on the UK mainland is operating the free test drive offer which will run for at least 12 months in order to gauge consumer interest.

Most models are available to anyone aged between 25 and 70 years of age and with a full driving licence for 12 months. Performance versions are limited to those aged between 30 and 65 years old and with at least 24 months qualified driving experience.

This latest initiative is the latest in a line of imaginative, customer-friendly attractions.

Others include the slashing of parts prices by up to 56 per cent, substantially extending the number of leasing companies now offering Subarus to company car owners and the introduction of a ‘Six Star’ servicing package for Impreza models. This allows owners to pay a set amount every month for all their servicing needs.

Published 22 October 2004 Melanie Carter

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