Subaru Launches Used Car Initiative

Subaru Direct


Buying a used Subaru is about to become considerably easier thanks to the launch of a used car initiative called ‘Subaru Direct’ - which goes live on 14 August.

Subaru dealers throughout the UK now have access to over 100 extra cars at any one time - worth more than £1m.

And with at least 80 authorised UK Subaru dealers operating the scheme, customers will enjoy access to the very best used Subarus available - most being ex-management cars with less than 15,000 miles and under one year old.

Potential buyers can access the stock on the official Subaru website ( where they will be shown three images of each car accompanied by a short description.

They can view either stock from their local dealer or vehicles held nationally at Subaru’s dedicated compound in Quedgeley, Gloucestershire.

All cars are professionally prepared by Subaru (UK) Limited’s own staff at Quedgeley, headed by a newly-appointed Used Car Manager, Tom Vause.

Subaru hopes to sell over 1,000 used cars annually through the scheme which will be accompanied by point-of-sale material and backed by compulsory dealer training.

Published 25 July 2006 Melanie Carter

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