Subaru Launch Impreza Microsite

Following the unveiling of its new ’06 Impreza range, Subaru (UK) Limited will launch its first ever microsite for the iconic model on the 13th January.

Its launch will coincide with the first public showing of the Impreza on Stand 7340 of the Autosport International Show at the NEC, Birmingham. The show will run from 12-15 January.

The new microsite will bring the product to life, with exciting mini movies of the cars in action and is designed to echo the heavyweight, above-the-line campaign which utilises the theme ‘Britain’s Latest Power Station’.

The ad campaign originates from Subaru’s agency, Miles Calcraft, Briginshaw, Duffy, while the microsite and online creative has been developed by Elvis-MCBD’s below- the-line arm.

In addition, the site will challenge the visitor with handling and stability games plus the opportunity to win exclusive Subaru driving days. There is also a downloads section containing rally images and a screensaver.

The microsite can be accessed on www.subaru-impreza.co.uk or from the main website www.subaru.co.uk commencing 13th January.

Published 6 January 2006 Melanie Carter

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