Subaru Speeds Up Dealer Appointments

Subaru Dealers


Japanese symmetrical all-wheel drive specialist, Subaru, is speeding up its dealer appointments amid growing interest in the franchise.

Already this year, 20 new dealers have been signed up with several more close to contract stage.

This means Subaru is well on target to grow from 90 to an eventual 120 dealers, further strengthening its steady, sustainable sales growth.

Significantly, dealer representation is especially growing within the M25 and major conurbations.

And as the brand increases its elevation into the premium brand sector, each new appointment is also offering premium standards of facilities and customer service.

For example, one of the latest signings is Webbers of Basingstoke, run by Dealer Principal, Winton Webber.

This operation already retails prestige brands, Jaguar and Land Rover from the same site.

Subaru National Franchise Development Manager, Terry Leach, said: "There is a real buzz about Subaru’s future. Our cars continue to win plaudits and dealers are investing heavily in a franchise they feel is really going places."

Published 14 July 2005 Melanie Carter

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