Koelliker UK Ltd (KUK), the new importer and distributor of SsangYong vehicles, has moved fast to make its second senior appointment in as many weeks. Nigel Unwin has joined as marketing director from Kia Motors UK, where he was events, promotions and sponsorship manager.
Unwin (42) reports to managing director, Paul Williams and has a vital role in the relaunch of SsangYong in the UK. His responsibilities include advertising, sales promotions, sponsorship, incentive programmes, external events and exhibitions.
His experience is ideally suited to the task of revitalising the SsangYong brand. He joined Kia four years ago and was part of the successful launch team for the new cee’d, Cerato, Sportage and Picanto models. Unwin was involved in Kia’s rugby sponsorship and the 2006 World Cup and Davis Cup, and for exhibitions, incentive campaigns, conferences and national and international events. Prior to joining Kia, Nigel Unwin was head of marketing at GM Daewoo having previously held the post of head of marketing services and events with Daewoo Cars. In fact, he was part of the team responsible for the radical and successful launch of Daewoo in 1995.
Nigel Unwin said: “My experience goes across the marketing mix and a particular strength is launching and developing new brands. Joining Koelliker UK is effectively like joining a new company with the opportunity of taking a completely fresh approach with SsangYong, and I’m looking forward to making a big difference.”
Paul Williams added: “I believe that we need to be very focused in targeting particular market segments and users with SsangYong, and that will include taking the product to the customers rather than expecting them to come to us. Nigel’s experience of building brands and outside events is especially relevant and he’s a very welcome member of the new SsangYong team.”
Nigel Unwin is a graduate in business studies and is a member of the Marketing Society and the SMMT’s Exhibition Committee. He lives in Buckinghamshire with his wife and daughter.Published 23 January 2008