The smart Success Story continues | Part Four

smart as a premium brand within the Mercedes Car Group

Since the beginning of the year, smart has been a member of the Mercedes Car Group comprising the premium brands Mercedes-Benz, Maybach and smart. As the manufacturer of small cars within this group smart represents an entry point to the product world of the Mercedes Car Group. Being part of this group has advantages – which also benefit the equipment of the new smart forfour. The smart forfour offers customers high-end technology components, and the affiliation with the Mercedes Car Group is particularly apparent in the range of audio, navigation and telecommunication technology and the numerous comfort and safety functions.

Top priority in 2004: Successful launch of the smart forfour

Next year smart will be focusing on the successful launch of the smart forfour. With its first four-seater, smart is entering a new, competitive market segment. In terms of sales – as with the roadster and roadster-coupé - profitability of the series is decisive for smart. Profitability will be achieved with sales of around 80,000 cars in a full sales year.

"In addition to the launch of the smart forfour, in 2004 we will continue our market and efficiency drives and generate further, profitable growth", says smart President Andreas Renschler. "Our aim is for smart products to be available in almost 40 markets by the end of 2004, to continue the success of the past few years and to see smart "grow up" a little more in terms of the products available to customers, but also as regards our processes and work flows", he adds.

Published 29 December 2003 Melanie Carter
 

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