The smart Success Story continues | Part One

smart roadster BRABUS / roadster-coupe BRABUS

 

  • Turnover increase to 1.35 billion euros

  • Slight sales increase
  • More than 20,000 smart roadsters and roadster-coupés delivered to customers in just eight months – second in the competitive segment in Germany
  • Product, market and efficiency drive to be continued in 2004
  • Plans for a fourth model range from the smart brand

smart, the manufacturer of premium small cars, notched up a considerable turnover increase of around 20 per cent in 2003. Following a turnover of 1.1 billion euros last year, a turnover of 1.35 billion euros was made in the current business year which is nearing its end. A similarly positive trend can be seen in the company's earning power: Following the record year 2002, in 2003 the brand's sales rose by a further percentage point to 123,500 cars (previous year: 122,300).

Great success for the smart roadster and roadster-coupé

The company's second series, the smart roadster and roadster-coupé which were launched in April, made a major contribution to the positive development of sales and turnover. In just eight months 20,200 cars of this series were sold worldwide, greatly exceeding the original target of at least 8,000 vehicles. The outstanding success of the smart roadster and roadster-coupé can also be seen in the market shares of this young product in smart's core European markets. At the end of the year the roadster and roadster-coupé had already taken second place in their competitive segment in Germany, France and Switzerland, and they rank third in Italy and Spain.

To continue this success next year, in March 2004 smart will present a further variant of the roadster and roadster-coupé: The exclusive, sporty BRABUS design and equipment line with a 74 kW (101 bhp) engine. This corresponds to a power increase of 20 per cent as against the 60 kW (82 bhp) standard roadster. The new model can be ordered now.

continues... | Part Two
Published 29 December 2003 Melanie Carter
 

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