The smart Utility Vehicle Will Be Called smart formore

The smart formore

smart formore

The smart utility vehicle (suv), scheduled for the year 2006, will bear the name smart formore. This fourth smart model range will also mark the company’s entrance into the US market. With the introduction of the new model, suited to all road and driving conditions, smart will be represented in the world’s largest automotive market for the first time. The four-wheel drive smart formore will also be launched in the company’s other core markets at the same time.

From the beginning of 2006 the smart formore will be built in the DaimlerChrysler plant in Juiz de Fora, Brazil. The plant has a capacity of 60,000 cars per annum. In a full sales year, smart plans to sell half of these in the USA and half in their other core markets.

"With the smart formore we will be applying the typical smart characteristics of innovation, functionality and joie de vivre to the SUV sector. The new smart model will be a distinctive vehicle, unique in the market – so unique that we translate ‘suv’ as smart utility vehicle," explained Andreas Renschler, President of smart gmbh. "The smart formore will provide a driving experience loaded with adrenaline – off road as well as on, expressive design and a high utility value. It is the ideal model to launch the smart brand in the US market."

With the name smart formore, smart is following the naming logic which it began with the four-seater forfour. The basic principle of this logic is to give names which have a direct connection to the uses of the vehicle concerned. Therefore from 2006 the smart formore will be added to the range of new smart model names: the smart fortwo coupé, smart fortwo cabrio and smart forfour. The smart roadster and smart roadster-coupé are to retain their original, well-known names, since these already describe what all smart models have to offer - sheer driving pleasure.

Published 20 January 2004 Melanie Carter

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