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Smart Takes Fashion Week By Storm

Published: 22nd February 2003

smart was the choice of international catwalk models this week as they took part in London Fashion Week.

Storm Model Management used three of the ultra-cool, iconic, two-seater city cars, for their models to drive from venue to venue as they took part in the catwalk shows.

Storm Model Management said: "smart is the perfect car for us. Its cool looks, ability to nip around town and ease of parking make it the ideal choice for the girls, in what is a frantic week of non-stop catwalk shows."

Jeremy Simpson, Head of smart in the UK, added: "We’ve always known that smart is the ideal choice for those who work in crowded cities. It’s great news that Storm, the top model agency, has decided to use smart during London Fashion Week, and underlines the car’s style and street cred."

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