Get Thinking smart
Published: 30th July 2004
Published in the UK by Motorbooks International, smart thinking traces the decade-long history of the radical and exciting project that was so far ahead of its time. It brings together the colourful personalities, brilliant ideas and visionary leaders who were inspired to create one of the most fashionable and stylish automotive brands on the market today.
Author Tony Lewin has spent most of his working life driving cars, analysing them and reporting on the ups and downs of the global enterprises which build them. "smart is still a young brand but its story has already been a dramatic one," he said. "Car industry bosses are often wary of radical ideas, but smart has won them over. smart is friendly, funky and fun – its time has now come."
"In the 1990s smart was an idea ahead of its time," explains Tony, "with few people understanding its true potential. Today, it has become an exciting worldwide phenomenon, a new way of thinking about cars that is free and imaginative."
Jeremy Simpson, Head of smart in the UK and Ireland, said: "smart thinking has surpassed my expectations and is the first definitive history of the brand. As the brand continues to grow with the launch of even more new models, I’m certain owners and enthusiasts alike will want to have a copy on their bookshelf."
smart thinking is priced £16.99 in hardback, ISBN 0-7603-1943-X, and is available from all good bookstores.
The smart range is available from smart retailers, starting from £6,810 OTR.
