All 56 smart retailers have a smart forfour on display in their showrooms and are taking customer orders ahead of the launch. Throughout the summer the forfour will feature in a national television advertising campaign starting on 19 July; the first time smart has been advertised on terrestrial television. The commercials will focus on smart features such as dent resistant panels, full screen satellite navigation with DVD player, lounge concept interior and panoramic glass roof.
As well as offering 30 exterior colour combinations, the smart forfour’s innovative and versatile interior offers a high degree of functionality combined with the emotional appeal common to all smart models. Customers will be able to choose from two design and equipment lines: the entry-level pulse version and the top of the range passion model.
In keeping with the high level of innovation customers have come to expect from smart, all the available engines in the smart forfour offer a much higher horsepower from a small cylinder capacity engine, than many of its competitors. For example the smart 1.1 litre petrol engine gives the same output as some competitors’ 1.4 litre engines, whilst offering better fuel consumption and lower CO2 emissions.
Since the smart brand was launched in the UK in 2000, smart sales growth has been consistent and is currently 15% ahead of last year, before the launch of the smart forfour.
Jeremy Simpson added: "The smart forfour continues the expansion of the brand and we fully expect smart to record one of the highest growth figures in the industry for the fifth successive year as more and more customers decide to join in and choose smart."
Customers can get more information about the smart forfour, including details of their local retailer, by logging onto www.smart.com/uk
Prices & Engine Information
|1.1 litre petrol||black edition||3 cylinder||75 bhp||£7,995|
|1.1 litre petrol||pulse||3 cylinder||75 bhp||£8,995|
|1.3 litre petrol||pulse||4 cylinder||95 bhp||£9,995|
|1.5 litre petrol||pulse||4 cylinder||109 bhp||£10,995|
|1.1 litre petrol||passion||3 cylinder||75 bhp||£10,370|
|1.3 litre petrol||passion||4 cylinder||95 bhp||£11,370|
|1.5 litre petrol||passion||4 cylinder||109 bhp||£12,370|
|1.5 litre cdi||pulse||3 cylinder||68 bhp||£9,995|
|1.5 litre cdi||passion||3 cylinder||68 bhp||£11,370|
|1.5 litre cdi||pulse||3 cylinder||95 bhp||£10,995|
|1.5 litre cdi||passion||3 cylinder||95 bhp||£12,370|