Four For The Future
Published: 19th January 2003
Called the smart forfour, this exciting new entrant into the supermini car sector goes on sale in 2004. It continues the smart product offensive and follows hot on the heels of the compact and curvaceous roadster and roadster-coupé, to be launched in the UK in autumn 2003.
The smart forfour also kicks off a new naming strategy for smart. Future smart models will be given names that follow this pattern.
The smart city-coupé and cabrio, originally launched in 1998, started the development of a family of innovative and exciting premium small cars. Since then smart has become the small car brand of the DaimlerChrysler group. Worldwide smart sales in 2002 exceeded 122,000 models, a 5% increase over 2001.
UK sales of smart in 2002 were 7,900 models, a massive 76% increase over the previous year, making the UK the third largest market for smart behind Germany and Italy. There are currently 55 smart sales outlets in the UK and the network will continue to expand along with the product range.
Jeremy Simpson, Head of smart in the UK, said: "The
pace of innovation is fast and furious and the forfour shows
just how much the smart family has grown. Coupled with the
tremendous UK sales success story, this gives us a very solid
foundation to build on in 2003. The future for smart is very
bright, indeed."
