Each and every smart retailer has just taken on a new look web site to reflect corporate standards for 2006. All the smart retailer sites were launched in December 2005, quite literally overnight. MotorTRAK have been the chosen partner of smart UK for over two years for the provision of all smart retailer sites and the national approved used car locator on www.smart.com/uk and were delighted to be chosen to design, build and implement the project. Since initial launch of the online locator, sales of used smart vehicles and therefore its contribution to the networks viability have been vital. Inchcapes Market Area sites have been reporting that over 72% of its used smart enquiries are now generated from their on line presence.
The refresh just launched will only serve to enhance this vital marketing tool, with the focus on national and retailer tactical offers, larger multi 4X3 images on used vehicles and the ability for retailers to personalise the site using MotorTRAK's own content management system with images and text in real time.
Helen Alexander of smart UK was delighted that the project was delivered both on time and within budget. " We chose MotorTRAK over two years ago against stiff competition and since that time we have increasingly relied upon them to deliver for us in this important element of our marketing mix"Published 6 January 2006