smart Advert Claiming 433 miles on One Tank Ruled Acceptable
Published: 4th February 2009
smart fortwo
The Advertising Standards Authority have ruled in favour of smart, the iconic automotive brand, by supporting the brand's London to Edinburgh television advertisement.
The advert shows a time-lapse sequence of the two-seater car driving from London to Edinburgh. The voiceover states that, "on one tiny 33 litre tank, a smart car can do 433 miles".
The ASA has investigated and rejected claims that the ad is misleading.
In their adjudication the ASA stated: "We considered that the VCA figures in conjunction with Mercedes' evidence was sufficient to support the claim that a smart car could do 433 miles on one tank of petrol. We concluded that the ad was not misleading."
Dermot Kelly, Managing Director, Mercedes-Benz Cars, said: "We're delighted that the ASA has vindicated our position, on what is a very solid environmental and economical message, and decided to reject the complaints.
Kelly continued: "The television ad demonstrated that a drive from London to Edinburgh is proven to be well within the capabilities of the smart fortwo on less than one 33 litre tank of fuel."
The smart range of cars starts from £6,912.44 on-the-road and is available through the Mercedes-Benz Retail network.
smart fortwo
Our smart fortwo Guide lists the full specification of the current UK fortwo range, including car prices, fuel consumption, dimensions and other vital data.
Price Range: £8,518 - £16,026
Body Styles:
Fuel:
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Models in the range: 12
We have road tested the smart fortwo, to read our in-depth car reviews:
smart fortwo Review - Dec 2003
smart fortwo Review - Aug 2003
Our Car Buyer’s Guide covers all of the UK’s major new cars and includes CO2 ratings and car insurance groups. Data updated on the 14th Oct 2009
